the brandnames essays
Naming science for founders who ship
Sound symbolism, phonetic breakdowns, and case studies, written for founders who want a name that's defensible, memorable, and impossible to confuse with anyone else in the category.
// Naming Methodology
Is a brand naming service worth it? The honest math from the buyer's side
// Naming Methodology
The brand naming mistakes that surface months after you pick the name
// Naming Methodology
What 5,000 brand names sound like
// Naming Methodology
When to hire a naming strategist (and the six signs you already need one)
// Naming Methodology
The four ways a brand name fails after launch (and the early signal for each)
// Naming Methodology
Processing fluency in brand names, why the mind trusts what it can say easily
// Naming Methodology
Naming agency vs AI generator vs naming service, by your stage
// Naming Methodology
How much does brand naming cost? A field guide from free to six figures
// Naming Methodology
We analyzed 5,000 DTC brand names. Only 27% are invented words.
// Naming Methodology
The brand naming process, step by step
// Naming Methodology